Client:
Service Area:
Outcomes:
Lotra Logistics LLC
Product Design, Go-to-market
- New strategic directions of business development based on data-driven approach
- New way of lead generation and customer engagement (value first approach)
Crafting an Online Freight Shipping Platform for the Logistics Company
Case Study
SHIPNBUY is a freight shipping brand operated by Lotra Logistics LLC, specializing in logistics services tailored primarily to U.S.-based businesses that import goods from around the globe. The brand focuses on delivering seamless, cost-effective, and efficient freight solutions through an intuitive online platform.
The project involved designing and developing a user-friendly online portal that enables customers to search for freight quotes, submit booking requests, track shipments, and access exclusive freight deals. It included technical documentation, a feasibility study, and a UX prototype to ensure seamless user experience.
An important component of the project was creating well-structured technical documentation and a detailed Request for Proposal (RFP) to guide development. Additionally, a UX prototype was designed to ensure an intuitive user experience, making the platform accessible and efficient for customers.
The system was built to seamlessly integrate with third-party logistics services, capturing prospective customer details while supporting user registration for full platform functionality. A data-driven approach optimized logistics services, delivering an efficient and scalable solution for the freight industry.
SHIPNBUY identified a growing demand for digital freight booking solutions. Customers required a streamlined way to access competitive freight quotes and track shipments without needing extensive logistics expertise. The company sought a platform capable of seamless integration with third-party logistics systems, custom calculations for special offers, and an intuitive user experience.
User Experience:
-
Ensuring an intuitive booking process for users with varying logistics knowledge, identified during the discovery phase, where usability studies revealed common pain points in competitor platforms.
Lead Generation & Customer Engagement:
-
Encouraging prospective customers to register and provide contact details by offering competitive pricing and exclusive deals, a key priority outlined in the RFP phase.
Integration with External Systems:
-
Connecting with relevant services and other freight management tools for real-time quotes and tracking, requiring a careful selection of API-based solutions during technical evaluation.
Data-Driven Business Development:
-
Providing SHIPNBUY with mechanisms to collect insights on customer needs and preferences, identified as a strategic priority in the discovery phase.
Technical Implementation Choices:
-
Selecting API-based integration over web-interface solutions for seamless automation and future scalability, based on findings from the usability study, which demonstrated efficiency benefits.
User-Friendly Freight Quote System:
-
Implementation of a streamlined search interface with clear booking options.
-
Displaying competitive rates and attractive special offers to encourage the client to use the company’s services.
-
Showing real-time tracking of customers' freight shipments, as well as access to historical data of their freight quote searches and bookings.
Lead Generation Strategy:
-
Integration of a subtle registration prompt after two searches or tracking attempts, a recommendation that emerged from usability testing to balance user experience with data capture.
-
Capturing email and phone number of interested customers during the freight quote request process, aligning with a key objective from the RFP phase.
Advanced API Integration:
-
Integration with 3rd party Freight Quote Services and Tracking Systems via Application Programming Interfaces.
-
Developing APIs for seamless data exchange with logistics partners, based on the discovery phase analysis and technical feasibility.
New Way of User Engagement:
-
Launched a new product on the market (shipnbuy.com) that enables logistics company to acquire customers through a value-first approach and ensures high retention thanks to an intuitive freight search and booking process.
Digital Transformation & Business Insights:
-
The platform was designed to not only facilitate freight bookings but also provide SHIPNBUY with a mechanism to collect data on customer preferences and needs. These insights help the company refine its logistics strategies and service offerings.
Optimized Technical Decisions:
-
IT strategy consulting played a key role in selecting appropriate tools (API-based integration over a web interface, Twilio, SendGrid, etc), ensuring future scalability, automation, and efficiency.
-
Backend: dotnet core 8
-
Database: PostgreSQL
-
Frontend: Angular 19, ngx-slick-carousel, MapLibreGL
-
API: REST, Graph QL
-
Integrations: 3rd party freight quote and tracking systems providers, Twilio, SendGrid
“The project developed technical documentation, conducted a feasibility study, and created a comprehensive RFP to support vendor selection and project execution.
Every item that was outlined in the proposal was delivered, ahead of time. Additionally, various optimizations were proposed to further not only save time and money with our current systems and vendors, but also make our processes more efficient.
Moreover, the team has met the client's needs and been responsive. Overall, the team has been available and calm under pressure and saved us money to their own detriment.”
- Managing Director, Lotra Logistics LLC
You can view the full client review at the following link: https://clutch.co/go-to-review/93335411-113c-461a-aab7-dcb4f419e821/360648
